2 / The Problem(s)

🔗 Links

</aside>

<aside> 🚧

What’s Broken in Car Culture

Car culture is everywhere—on the streets, on screens, in our dreams. But the experience is fragmented, frustrating, and locked behind barriers. Here's what we mean:

1. IRL Car Culture Is Hard to Access

Prices for collectible cars are skyrocketing
Gatekeeping runs deep—knowledge, parts, entry points
Car meets and clubs are regional and hard to discover

It’s an amazing culture. But it often feels like you’re standing outside the garage looking in.

2. Digital Car Content Is Disconnected

Media is stale, corporate, or scattered across random YouTube channels
Social media algorithms favor slop over substance
There’s no real ownership or participation—just scrolling

You can love the cars you see online. But you can’t shape the scene. Until now.

3. Crypto Isn’t Made for Car People

Web3 UX is intimidating for non-technical users
Many automotive web3 projects are cash grabs, gimmicks, or just not that good
There’s no bridge between enthusiasts and the onchain world

The tools are powerful. But they’ve been built for traders, not tuners.

The Result: A Fragmented Experience

IRL Enthusiasts	Crypto Natives
Want access to rare cars	Want real-world utility for tokens
Crave community and culture	Crave utility, governance, and yield
Hate jargon and wallets	Hate slow adoption and poor UX
Live for style, story, and emotion	Live for transparency, speed, and control

The two worlds should be compatible. But right now? They might as well be different galaxies.

Why This Needs to Change

Car culture deserves more than passive consumption.

Enthusiasts deserve tools, ownership, and rewards.

And the automotive world deserves a tech stack worthy of its passion.

🔥 We're not here to make cars more technical. We're here to make tech more car-centric.